Last years winner of this award, stefano marzano, of philips design, will be passing on the trophy, which goes by the name of radius, in front of 2,000 guests from the worlds of business. To ensure that the allnew 2015 kia sedona exceeds the highest standards of design, technology and quality, peter schreyer ne of the worlds top 3 o automotive designers thoroughly oversees every aspect in its design direction. The striking design of the allnew 2017 cadenza is the product of a philosophy articulated by kias chief design officer, peter schreyer. Peter schreyer, head of audi design, will be taking receipt of the award on behalf of the entire design team at a ceremony being held this evening in essen. Volkswagen has been praised for trying to recreate the old beetle shape with modern packaging. Watch chief design officer, peter schreyer, shares some thoughts and insights on his philosophy as well as the evolution of the allnew optima. It was ten years ago, at the 2007 frankfurt motor show, when kia unveiled the first car ever to sport the now famous tiger nose grille. Peter schreyer, president of design management for hyundai motor group, is responsible for the companys longterm design vision and differentiation, and building upon hyundai motor companys successful design philosophy fluidic sculpture that led to significant sales growth in the global market. The allnew g80 is the thirdgeneration model that leads genesis in the luxury market as a midsized.
Peter schreyer thougths about allnew kia optima korean. Peter schreyer marks 10 years with kia motors automotive. Peter schreyer has certainly proved his worth to top brass at kia motors. The notched cuts also appear on other areas of the. The company announced a new genesis brand of highend cars to establish its space in the luxury car market. But design, and the superficially simple business of offering a product that buyers like the look of, plays a huge role in the enterprise, as schreyer explains of his recruitment by kia boss chung. The new kia kee is a clear and emphatic statement that the future of the kia brand is set to be one that will excite and surprise an entirely new audience of consumers, concluded peter schreyer.
Luc donckerwolke born 19 june 1965 is a belgian car designer at hyundais genesis luxury division and a former design director at volkswagen groups bentley, lamborghini and audi. Kia may have originated in korea, but the lifeblood that fuels the brands passion currently flows from germany. It is the fantasy and the creativity of the designers that gives them the ability to think ahead. He singlehandedly transformed a small korean carmaker with dowdy products into a hugely successful company and one that more established competitors have come to fear. Hyundai launches genesis as a luxury brand kelley blue book. Korean car brand kias turbo design acceleration under. Kias 2011 gt concept car is a prime example of the korean car manufacturers design focused shift since exaudi designer peter schreyer s arrival in 2006 little more than a decade ago kia was a nofrills, atob korean car brand recently saved from bankruptcy by hyundai. A mere mention of his name and colleagues smile with admiration for he is credited for sketching the original tt.
Peter schreyer to head hyundai, kia design centers car. Kias new president peter schreyer will also be overseeing design for hyundai as he takes on a wider group role to steer the future design direction for both brands, as well as kia as a company. For schreyer, each element should bear the absolute purity in order to create the design as a whole. There is a corner of the korean auto industry which, if not forever german, is taking on an increasingly strong teutonic influence. The fourseater, 2door coupe kee is designed with svelte, newlyproportioned lines resulting from a slightly lengthened greenhouse. As peter schreyer, president and chief design officer of hyundai motor group explained, if you look at the vision g concept, which was unveiled. How it differs from sister company hyundai overdrive. This series of photographs documents hannibal square residents who were between the ages of. The cadenza design philosophy interview with peter. The cars ive designed in the past follow a philosophy. Roll back the clock before peter schreyer arrived at hyundai and you would have said the south koreans will never be able to design a car, but today theyre designing some of the best cars in the.
Hyundaikia design chief outlines car design philosophy interview. Schreyer surprised the automotive world in 2006 when he accepted the position of chief design officer at the korean manufacturer and was presented with the challenge of transforming the companys products and image. Donckerwolke was born in lima, peru, and educated in various south. One of the biggest surprises to be dropped in the automobile industry this year was from hyundai motor. Straight lines represent clarity, precision, and distinction, all of which are fully reflected in the attitude and process by which kia works on design. Peter schreyer born 1953 is a german automobile designer widely known for his design contributions to the audi tt. Check the design philosophy of the allnew cadenza, introduced by peter schreyer. Peter schreyer, chief design officer at kia motors, speaks about the design language of the brand and how it differs from sister company hyundai.
In making this design departure for kia it was essential to my thinking that our sports coupe concept is not simply a flight of fancy but represents. On the video, you can see how peter schreyer told that the allnew kia optima is more an evolution than a revolution and its design was simply intended to stand out on the road. What i brought with me to the kia design was the more general philosophy of design, says schreyer. Now, every kia designer has a billiard ball on his or her desk to ensure the idea is constantly borne in mind. The allnew cerato is a simple corporate statement to the motoring world that kia is a brand underpinned by quality and reliability. Peter schreyer, once of the volkswagen group, has chalked up ten years as kias design director and, latterly, president and chief design officer for the whole hyundai motor group hmg. It is the fantasy and the creativity of the designers that. The kia kee sports coupe concept was among the first kia cars to be penned under the direction of the newly appointed chief design officer, peter schreyer and the first to feature the tiger nose grille, signaling that a design and philosophy transition was. Peter schreyer celebrates 10 years at kia new suvs.
Check the design philosophy of the cadenza, introduced by peter schreyer. The story behind genesis, the new global luxury car brand. In conversation with peter schreyer, chief design officer. Peter schreyer, president and chief design officer an internationally acclaimed designer, schreyer s contributions to european sports and luxury brands have influenced a generation of automotive stylists. Another confident step forward to reassert kias premium design. How j mays views the future of design automotive news. Peter schreyer will lead the longterm design vision and strategy for hyundai and kia, based on the groups vision. Kia cadenza design philosophy with peter schreyer kia. Hyundai appointed donckerwolke in 2015 to lead genesis in design alongside peter schreyer. Peter schreyer is a muchrevered figure within the auto design world. Since peter schreyer became the companys chief design officer in 2006 and turned design into its foremost influence, kias trajectory has trended steadily upward, culminating in the unexpected launch of the gran turismoinspired kia stinger sport sedan this week at the north. He has been the chief design officer at kia motors since 2006 and on 28 december 2012, was named one of three presidents of the company in 2006, car design news called the audi tt one of the most influential automotive designs in recent time. This design detail comes from peter schreyer s idea to make kia vehicles recognizable even when looking top down at the roof. Schreyer was part of the movement from a low image brand to the prestigious brand we know as audi today.
He joined kia in 2006, where he oversees a network of design. Kias current design philosophy began when peter schreyer, who formerly led audis reinvention, took the helm of the kia groups design department to reinvigorate the brand. G80, which has been the signature model since before genesis began its own branding in 2015, was reborn with its new design philosophy. Design officer peter schreyer, kia vehicles have captured worldwide attention for their interior and exterior styling. Meeting peter schreyer the man behind kias tiger nose. But not everybody likes retrospective design for modern cars, or even agrees on what it is. Excited about the launch of the genesis brand, peter schreyer, president and chief designer at hyundai motor, spoke on many design details of the genesis g90. Hyundaikia design chief outlines car design philosophy. Peter schreyer design track record the simplicity of straight lines are one of the core factors of kias design philosophy. The billiard ball is an object that is manmade but incredibly perfect and precise we believe that fits our design philosophy for kia to a t. The korean brand said the decision for schreyer to oversee design for both brands was in order to streamline its resources and create synergy.
For example, the kia philosophy is simplicity and pureness. Genesis unveiled the allnew g80 filled with the companys vision and technologies to its audiences. So it should come as no surprise to learn that hyundai motor group parent company to both hyundai and kia today announced that schreyer has. Peter schreyer is celebrating ten years since joining kia motors and steering the brand through a design revolution. Peter schreyer has also had a weighted influence in the design of the audi r8, lamborghini murcielago and lamborghini gallardo and notably offering much anticipation. Peter schreyer is marking ten years of leading new car design for kia, a period during which the korean brands global sales have risen from around 1.
Kia motors fiji peter schreyer marks 10 years with. The windshield of the stinger is marked by a ridged cut line where it meets the roof. Peter schreyer marks 10 years with design led kia peter schreyer is marking ten years of leading new car design for the worlds fastest growth, design lead vehicle manufactures, kia motors, a period. Peter schreyer, chief design officer at kia motors, speaks about the design language of the brand and how it differs from sister company hyundai how do you design the products the process. Schreyer joins kia motors after having achieved respect and groundbreaking success with his hand in the design of the original audi tt, vw beetle, vw golf v, audi a4 and audi a6. In particular, by overseeing the groups design resources, he will further cement the two brands differentiation strategies according to each companys brand direction.
1166 270 1309 698 1276 229 47 1169 853 295 862 589 183 1218 58 1480 346 195 260 1296 1070 1367 1193 75 1144 141 1444 1242 361 1120 813 787 1460 262 1093 509 489 462 440 289 901 778 1022 1187 399 944 405 618